Google already has a AI chat some claim is more advanced than ChatGPT (Google Meena / Google LaMDA), but the there are no room for advertisement in a Chat (or voice) based search engine.
Examples:
* When you ask for recommendations, it gives you x branded option or maybe the "best result" with an advertised alternative.
* When you search for symptoms, it recommends name brands instead of generics.
* When you ask for recipes, it directs you to <advertised cooking site>.
* When you ask for poetry in the style of Longfellow, it recommends an audiobook as "something you might enjoy".
* When you want to know about what happened to <recent celebrity that died>, it says "they died in a high speed chase according to <celebrity rag>. Here are some pictures and links to an article with more information"
* Platform integrations, like linking to the Google/windows store directly.
Many of these are already done by primitive assistants like Alexa. Going beyond that, you can copy pretty much everything done by influencer marketers in a chatbot.
I need facts about products, not a salesman convincing me to buy their products.
I could be nice to have an AI ask me questions about what I hope to use it for, what kind of space I have, and what my budget is, and then give me some recommendations.
It's funny because paper[1] from Google that started transformers and LLMs is called "Attention is all you need". And I agree that you can easily incorporate ads into chat, just ask ChatGPT to do it in a subtle way for you and you will see how it will incorporate ad into response.