My sense is that most of these family shops were started during the mid-20th century when the economy in developed countries was more accommodating to small business. Through decades of ever-increasing pricing pressure from giant multinationals, the most successful family operations could still keep their doors open because of the trusted reputation they had earned in their communities. But even that lifeline is increasingly imperiled as their best, longest customers age out and die, and are not replaced by younger customers because of constantly falling wages in real terms.