Like the idea and the vision but I'll admit I was initially turned off by the name which sounds really cringe. Went spelunking through the blog and found this line which explains the vision (which I like!):

  The kind of professional developer I’m talking about will probably fall into one of two categories.
  a: Someone who works on massive codebases
  b: Someone who writes a lot of code.

  I am targeting the small % of developers with very specific needs.

So he's targeting professional developers and not novice developers, in fact he explicitly says so later in the post.

Landing page is ok but why the animated swirling gif? Doesn't add much and draws my attention away.