Visits, clicks, read time.
> Novel writers?
Sales, reviews.
> Pop song composers?
Hits.
> "Management" needs to stop thinking that software is an assembly line and that they are managing "workers"
I can't avoid to find funny the thought of telling management, as an engineer, what they should do.
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Good software engineers should embrace good productivity metrics (like the ones presented) as a meritocratic path to success.
I find there are 2 distinct set of metrics for engineers: ability to delivery, and to create value. Both important, both difficult to measure, both possible to approximate, and both benefit the business.