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The data makes sense to me but not the interpretation. My 2.5yo son loves watching Lego assembly videos on Youtube during his TV time, which is of course tied to my account, which therefore means I contribute to his middle aged male statistic. Perhaps I am having a tough time empathizing but I find it hard to believe droves of men my age are watching Lego assembly videos in the background.

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You'd be surprised, I myself know several and I have no interest in the hobby to be adjacent to their circles. Anecdotally it seems like MLP all over again, but even more skewed to the adult demographic, which does make a lot more sense to me than MLP at least.

I was thinking exactly this. How many of that demographic are actually playing it for kids using their account? But I also know it is a very popular hobby for some people. My brother started a lego city group on Facebook and it exploded totally organically to tens of thousands of members. He was shocked!

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