Blogs are already part of the view count trap and constant output dopamine hit provider worlds. Social media is just further down the trend line.
In the early days of websites people often just had articles organized by topic on their website that interested readers could peruse. There might be a "What's New" section to let people know what was updated, but other than that old content was treated as being just as relevant as new content.
The blog space flipped that. Instead of most of the information being presented non-chronologically with a possible area to let people know what's new, now information was prioritized by how new it was, with a possible area to list older posts. Old blog posts that don't make it to the list end up being well hidden and almost never read.
For most people, the appeal of a blog over the older long-form articles was that blogs provided a somewhat constant stream of new content. You hear this when people tell others how to blog - "right a blog post everyday/everyweek." With a personal website, you don't want your high quality articles drowned out in a sea of low level off the cuff writing. But most blogs thrive on that, because a stream of new articles is needed to keep people coming back. Almost no one would want to put a low effort website up that only says, "Man, watching the news this week. What is the world coming to?", but those kinds of hot takes are all over the blog world.
Additionally, on older sites comments often consisted of an individual e-mailing the author of a site, who might that have a page for useful reader comments. The blog comment space was about firing off quick reactions, getting a quick response, and then having the whole discussion buried a day (or sometimes mere hours) later as other blog posts supplanted the top one.