Curious, what is your basis for this assertion that "realtime" is the primary reason for social media? I think "realtime" has created this incessant need to watch and feed the machine. That has been an interesting diversion for a while, but I can't see it as healthy long term, IMO. I, and many others I know, check up on friends once or twice a day and then got on with our actual lives. With a less frenetic and more sane model of interaction, "realtime" is way down the list of important attributes.