That said, I wish that YouTube had multiple competitors of similar size, both commercial and decentralized. It makes me nervous that access to so much great content is ultimately controlled by Google.
That said, I wish that YouTube had multiple competitors of similar size, both commercial and decentralized. It makes me nervous that access to so much great content is ultimately controlled by Google.
If you worked in the SEO world after Google acquired YT it was a common hack to use YT videos to rank for hard keywords because it was proven Google gave YT favorable positions, even compared to other video sites. There were dedicated tools for quickly creating spam videos on topics and then linking people to your website.
YT wasn't completely dominant until they were acquired by Google and had their growth boosted via monopoly tactics using Google Search
That's not to diminish the medium, or it's benefits over traditional, one-2-many mass media. It's also not meant to diminish youtube's role, before or after google acquired them. Certainly not to diminish creators. I just think it's worth thinking about where it all came from. Is it a quasi-inevitability brought on by technology
I think a lot of modern tech giants occupy spaces where it's hard to tell if they are building a thing, or squatting.
I also love YouTube as there is a lot of high-quality content. But I'm sometimes a bit disappointed with the more recent phenomenon of professional YouTubers (sponsoring of videos, "please comment below") and also a lot of them getting uninspired after some time. Now that I think of it, I don't know if professional YouTubers are those who add more value to the platform.
I can open YouTube on any given day and will be given recommendations for things I've never shown the slightest bit of interest in.
For example, right now I've got:
- A clip for the big bang theory - Never watched anything on that show on youtube
- "Why does italy have 6000 ghost towns (Hidden Italy)" - Absolutely no idea why it thinks that would interest me, never been to Italy or watched any kind of travel based videos.
- "I hitchhiked Onto A Private Jet To Werever It's Going" - Again, I couldn't give a damn
- "The Legendary World of Spyro Games - Caddicarus" - I have no idea what that is, or why it thinks it interests me.
- "Singapore welcomes 2023 with New Year fireworks at Marina Bay" - Ok, and? Never been there, never watched any content about the place.
- "I called every U.S. Representative in the country. Here were the responses I got." - I'm not American, and give absolutely zero f's about US politics.
- "I've Been Living In A Ghost Town for Almost 3 YEARS!" - Good for you, I don't care.
- "Dark Secrets of the World’s Most Isolated Island" - Nope.
It has improved slightly from the looks of things. Usually I get videos about minecraft, or some twat gorping with their mouth wide open trying to make a mundane and uninteresting topic seem like something I should be interested in whilst remembering to smash the like button and click the bell.
The platform has so many problems.
It started approx 2 years ago and has gradually gotten worse to the point where some users see no recommendations relevent to them at all.
Don't take my word for it: https://old.reddit.com/r/youtube/search?q=recommendations&re...
Until I did that, the algorithm was too good at showing me things similar to what I had already watched. I wanted a more varied feed.
And yes, YT should have worthy competitors, and it's surprising that it doesn't. YT is obviously very profitable; why don't other big competitors don't give it a try, with a similar angle? TikTok is wildly different, and so is Twitch; but a version of Twitch that would directly compete with YT doesn't seem that hard to implement if you're Amazon?
Yeah, some hybrid of web forums but with videos would be great. No idea how I'd put these two ideas together design- product-wise though.