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I like how there's a link to an article pointing out that Chrome no longer ranks on the first page for searches of "browser". I confirmed the same for "web browser" and "new browser", however in every case, an ad for Chrome was at the top, while an ad for IE9 was at the very bottom of the page (below the bottom of most screens, and out of view). In other words, Chrome is still the first search result.

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Which is fair. They are paying for the position via ppc. Companies that are docked for blackhat techniques can still do ppc, assuming they are reputable enough.

While I realize that it involves different business units entirely, but a company paying itself for its own products seem a bit weird to me, doesn't it?

It still costs Google money to run ads, in the form of opportunity cost (they're not getting the money someone else would pay to be there).

The bit about shifting budget dollars around is an accounting issue. many (if not all) advertising businesses have "house ads" that they run for their own products.

It's similar to when you see an ad for an NBC show while watching a different NBC show, or an ad for Consumer Reports auto pricing service in Consumer Reports magazine.

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