It would of course be helpful if all the many, many, many, build systems for C++ have 'integrating sanitizers' in their "hello world" tutorials, rather than buried in some arcane man page.
However it isn't for it being there (VC++ can even do analysis per build), that people are rushing to adopt them after all these decades (lint was born in 1979).
So the social aspect matters a lot, and we keep losing there.
> So the social aspect matters a lot, and we keep losing there.
Unfortunately.
For example, there's a "cmake" starter on github, that is everything including santizers, but it is, frankly, inaccessible to newbies that just want to learn C++ "from scratch". Compare that to... Rust. You create a new crate from the cli in one command, and then you never have to mess around with the build system. Or even java/kotlin... `gradle init`... and you're mostly done. C++? "Spends 15 minutes reading "build system X" docs...".