The reason why is because you will learn a lot more by doing that stuff. The things that are going to doom a first Mars colony attempt isn't necessarily something like "we don't know how to grow plants on Mars" but "we don't know how to build a proper door for the Martian environment" (inspiration for this is taken from https://brr.fyi/posts/doors-of-mcmurdo, which has appeared on HN recently). If your ultimate goal is to build a self-sustaining interplanetary colony, then it is not unreasonable to suggest that maybe we should start by trying to figure out how to build a self-sustaining colony anywhere inhospitable first because it's never been done before, and all previous attempts have failed.