Sony’s A7R V camera is a technical triumph, so why is using it such a pain?
theverge.com
theverge.com
> I'm amused at how the engineers run Sony's product management rather than product managers who get out in the field face-to-face with full-time working career pros to learn what's actually important in a camera. Sony's biggest pitch for this new camera, like most of their new cameras, is it's great autofocus performance, and therein lies Sony's problem: Sony's autofocus performance has never been beaten. Even the basic A6000 from 2014 has superb, clairvoyant autofocus that magically finds faces and things and just focuses immediately - even in the dark with no help. Autofocus is the last area in which Sony needs to improve, but its tunnel vision chasing that one aspect of performance means the things that really need serious help at Sony, which are their opaque menu systems and painful-to-hold industrial designs, are ignored, giving us pretty much the same clumsy camera in the A7R V as we've had for years in other models.
The real problem with this camera is that it's still merely an evolution of 2013's original A7, and still has poor ergonomics and industrial design, being uncomfortable to hold and shoot, and has a menu system so complicated and poorly thought out that no one will ever really figure out how to use this camera. It's not you; it's poor design that makes the A7R Mark V so opaque to figure out, especially its overly complex autofocus system.[a]
In short, if any Sony engineers are reading this, here's the key take away:
FIX. THE. ERGONOMICS.
Everything else is great.
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The poorer ergonomics stems from the more compact form factor: but that's part of the advantage, too. Harder to hold in the hand, but a lot easier to mount on a gimbal. In this sense, Sony is recognizing the shift towards video and are seeking to delivery truly hybrid cameras.
I think the biggest issue leading to sore hands is the weight of modern top-tier lenses. It looks like everyone these days is shooting with super fast f/1.2 and 1.4 50mm and 85mm lenses. I have an EF mount Sigma 85mm f/1.4 and that does take some effort to hold. Looking back on it I think most lenses faster than f/2.8 are overkill unless you're doing sports or bird photography. I'm often stopping down to at least that much or even f4.0. At f/1.4 someone's eye will be in focus while their nose is not, and if they're not perfectly aligned with the camera only one eye is in focus. People often cite bokeh ad a creative choice, but software has gotten good at simulating that. I find myself taking out smaller lenses more and more often just for convenience.
And it’s not like it’s immune to criticism, but people don’t substantiate their claims. They say it’s bad, but never expand on what needs to be improved, which is often a sign of people who actually don’t know what they’re saying. Or, like o said, lazy journalism.
But what nikon really excells at is making a good camera. Its their focus
sony - an electronics company that makes camera
cannon - an imaging company that makes cameras
nikon and fujifilm are the only camera makers for working class photographers that are camera makers at heart. When you pick up a nikon, all the buttons are easy to reach and the balance is perfect for holding all day. (i've heard similar things about the fujifilms) I have a z5 and aside from soms autofocus issues, it does a great job of getting out of my way when I'm trying to take a photo.
Sony's autofocus is still the best of the best, but Canon especially and even Nikon have closed a lot of that gap in recent years. Olympus not as much, but it's still usable. Sony hasn't improved their ergonomics nearly as much in the same time period. It seems like they spend more on influencer outreach than ergonomic research. I'm also not super impressed with their first party glass, but they do let everyone make lenses for their mount so that's nice in comparison to Canikon.