How did ClickUp grow in an already saturated market?

There are some users who like to consolidate their tools. It’s super flexible from what I’ve seen (not a user), so that you can replace Notion, Linear, and may be a few other tools. I found it too complex and hard to get a grasp without hours of training.

it is

1- The level and speed of integrations

2- The "New generation" feel (UX/UI)

3- The large investment (Half a billion)

Asana has #2 and #3 but is less integrated (#1). Microsoft is slightly less integrated (#2) and has a slightly less "New generation" feel (#2). And so on...

It is the three points when taken in tandem that could explain it IMO