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> degrade student and staff privacy

That's the primary value to be captured right there! Their privacy is highly valued, monetarily:

> authors contend that universities have been slower than organizations in other _economic_ sectors

Education in the US is just pure business.

Make of it what you will, I just saw on the project censored website that protecting student data is seen by some as a major priority. The article seems more PII and cybersecurity focussed, rather than recognizing the threat of intentional monetization.

https://www.projectcensored.org/ferpa-and-higher-ed-should-p...

This is about digital security, i.e. protecting data from unauthorized access and use. It says nothing about protecting students themselves from surveillance and abuse by their own institutions.

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