That said, many people treat support so badly that offering it may be worth avoiding on principle.
That said, many people treat support so badly that offering it may be worth avoiding on principle.
Once you reach a certain size the reputation of your brand is almost meaningless. Some of the largest and most successful companies around are almost universally hated and have terrible reputations. Those companies don't care and they continue to make unpopular decisions and actively screw over their customers and their employees all while pulling in record profits.
Can you give examples of large companies with more than 1 competitor who get away with treating customers badly in the long run?
Google Cloud has competition, people dislike them because of their lack of support, thus they are a distant third and likely NOT getting away with it in the long run?