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Comment by Freestyler_3 | Hacker News Reader

I don't understand either.

They sell for 50% off right now for 42 a case, meaning normal price was 84. 84 × 6000 = 504 000

This doesn't add up with the 250k they were hoping for and the 50% off. Or am I wrong? (too bad they only have decaf yet, wouldn't have minded to try.)

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Assumigly, they're offering I'm the coffee for 50% retail price. Sounds like that would put everything in line with standard grocery store markups.

https://bellwethercoffee.com/blog/how-to-start-selling-whole....

ah so that makes sense

Wholesale is usually 50% or less of retail price.

Any retailer hopes to make 30%. 50% would be pretty incredible.

Go get a product put in a big box and let me know what % margin you are keeping

Amazon routinely takes over 30%, especially if FBA.

The confusion here is that different types of items have different margins. but grocery is typically 30%, as is hardware / lumber. However coffee itself might be a profit center for grocery stores, and they might make a bit higher on it. Items like gifts are 50-55%, and clothes more like 70% markup.

Normal retail price. They were probably hoping to wholesale it for 42 per case, which is what they’re selling it for now.

Yeah so begging for help and everyone shows up to help but they’re still trying to take profit on the entire thing. Honestly nice work, They pulled it off. If I were in that position I would have cut the price to the bare COGs. Feels wrong to beg for help while secretly profiting off your rescuers.

Respectfully, people getting a "50% off retail value" deal on a product are not what most would simply call "rescuers". They are people who got a stellar deal and maybe got a good feel or two that they wouldn't normally have

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