There's absolutely more to this video than just that. I've been pondering the whole "chicken & the egg" predicament for my launch; just as recently as earlier today. I've yet to find/hear a good recent startup story about going 0-100 in a heavily 2-sided business. A lot of the bigger, hyper growth startups (Yelp, GroupOn) seemed to single marketplace launch. It's great to finally hear of someone doing a large launch and the tactics they used.

Thanks Andrew, I felt it was one of your best interviews.