Historically, I think they've been called provocateurs – colloquially known as assholes. They've always attracted media coverage, but now every site & app has the power to deliver media coverage to you, so you see a lot more about them.
However, my, perhaps incomplete, recollection of famous provocateurs of the past was centered around acts like Salvador Dali walking around with his anteater, rather than a misogynist kickboxer ranting about “weak men”.