GM charges mandatory $1,500 fee for three years of optional car features
theregister.com
theregister.com
We had a deal, here, for $19,500! You sat there and darned if you didn't tell me you'd get me this car, these options, without the sealant, for $19,500!
These guys, here. These guys! It's always the same! It's always more!
p.s. How is what GM is doing legal? I suppose I have the option not to do business with them, fortunately there are lots of other car vendors.
An acceptable marketing approach to this problem would be for GM to make these features free for an initial period of one month or one year. After the initial period was up, interested customers could pay for the feature(s) to be continued.
This way GM would not be perceived as cheating customers interested in their base product, but not in their extra-cost optional products they are having trouble selling in an honest and non-coercive way.
This policy is a big mistake. The Board of Directors should remove GM's CEO for this and other bad business judgements.
This is the key complaint. The services aren't active, but you have already paid for them. Presumably you have to provide additional information, like a credit card, to activate the services.
It was always easier to just use the phone. This is the Alexa problem, but with humans at the other end.