I read a lot of wikipedia. Probably ~10 articles per day. Some people watch Netflix, I read wikipedia. If I search for <famous person name> or <historical event> with no additional context, I want the wikipedia article 99% of the time. Sometimes google is fine and it's the top link, but sometimes it's not even on the first page. This regression is pretty frustrating for my (admittedly niche) use-case.
If Kagi didn't exist and my choice was only between 0$ ad-tier google and $5 no-ads google, I would pay the $5. I pay for YouTube premium to get rid of ads there.
Not sure how I could optimize it further. It takes less than 2-3 seconds to go straight from needing to find an article on wikipedia to having the article pop up and there is no need to break any kind of mental flow I'm in. Same goes for any other website; adding a new website just requires adding a new keyword in alfred and specifying the domain to my custom workflow. Pretty simple.
Their current product is worse than few years ago.