An Uber ride typically costs tens of dollars. There is no ad model where you can justify paying that sort of money for random people at scale. All of the examples in the article are forms of specific niches with high ROI (e.g. targeting a user known to buy IAPs to install Candy Crush, email addresses of corporate employees to sell them expensive SaaS products, etc). These are all outliers.
The average Uber ride is about $25 according to https://finance.yahoo.com/news/average-uber-lyft-prices-then...
Facebook’s ARPU in Q3 of 2022 was $50 according to https://www.statista.com/statistics/251328/facebooks-average...
So it takes a Facebook user 6 weeks of viewing ads to generate the sad revenue equivalent to one Uber ride. Cool mock ups but this is an idea that makes less business sense than having SBF run a crypto exchange with no oversight.