Form a foundation and talk to the media. Sell some at a sub-cent price during multiple ICO rounds, but make sure to keep 70-90% (tokens for team, advisors, runnning costs, token burns, security claims that are baked into the protocol and whatever other reason you can come up with).
Sell some to yourself for free. Use money from the first round to pay for marketing and exchange listing - yes, most projects other than Bitcoin, Ethereum or Monero need to pay to be listed, even though exchanges make money from trading fees. Ideally also run your own exchange, which gives you more creative freedom and may save cost.
Talk to the media again and spam all crypto communities.
Use the tokens that you sold to yourself for wash trading on multiple exchanges. Since you sell to yourself, your main costs are trading fees. Use ICO money for that and for buying some tokens from others.
Market price is the latest price that someone paid for the token. Market capitalization is Market Price x Circulating Supply. Increase market price by wash trading at higher prices, you control the price, since you own the most tokens. Some ICO customers will sell their tokens back to you, but the majority of them will wait for much higher prices.
Spread rumors about possible 1,000% price increases when the token gets adopted by the masses. Some new buyers will obtain some of your tokens as your token is rising on websites like coinmarketcap.com because of the rising market capitalization.
Do more marketing, spread memes and rumors about partnerships with FAANGs and governments, as well as potential 10,000% price increases.
Monitor the price. Wash trade higher. Monitor price and order books. Once the price is high enough, start to sell more to other buyers. When the orderbooks are full of other people, dump more and let it cool down afterwards.
Repeat until you are rich enough or until people aren't buying the token anymore.
Exit.