Mazda did the research, and transitioned back to real tactile controls in 2019. I expect more automakers will be or are already following their lead.
https://www.motorauthority.com/news/1121372_why-mazda-is-pur...
https://www.motorauthority.com/news/1121372_why-mazda-is-pur...
Like you said, the infotainment is also not a touchscreen and is rotary control only. While not as immediately intuitive as a touchscreen, once you get the hang of it it is much safer and more accurate to use while driving. Trying to use a touchscreen while moving is just awful.
And I don't think it is wise to optimize short term intuitiveness over long term safety and usability for a vehicle I will own for several years.