The consensus is that a large percentage of women go through their lives wearing the wrong sized bra, generally one too small for them. The best way to find a right size, it is suggested, is to go to a large store with a professional fitter and get yourself sized
It is amazing that no good advanced solution has been deployed at scale for this problem, e.g. using 3D scanner booths to get an accurate scan and suggest a size. 3D scanning was used years ago for shoe sizing but that’s an area where the problem size is much smaller.