I wonder how many times it's been activated not by skiers, but by angry people throwing their phones for whatever reason.
“We are communicating with Apple to get them to pay more attention to this but it feels like we are trying to turn a battleship in a bathtub.”
An easy way to get them to pay attention might be to just loudly announce the intention to, and then start ignoring, automated calls from them, or at least deprioritise them in favour of human calls. The equivalent of nullrouting DDoS traffic.