This happens once there's a cash cow product with a decent market share. Once that happens, it's marketing and sales who call the shots.
So, just stop caring. It's weird how 3 words can be so hard to execute on. But after being one of the morons in the 20% I mentioned earlier I suddenly attained enlightenment after a very deep depression. It's truly a lesson that you seem to only learn once you're beaten into the ground despite doing everything right.