USB is silently super backwards compatible. This is really good in a pinch: I need to get the data off this drive and even if it takes six hours because I only have a USB 2 cable I'm better off than if I couldn't do it at all.
The problem is the opposite case for users: They have a fast USB-4 drive (potentially 40 Gbps) and a USB 4 laptop but pick up a USB-2 only cable. Hard for most people to diagnise, especially as such a cable won't have an e-marker so the laptop can't even query it. Or a slow charging cable for their device, so they fancy laptop doesn't visibly charge, or only charges overnight.
Even for me these cases are hard to diagnose. And harder to understand than, say, using an inferior cable with your monitor so you et no signal at all.