It is easy to oversimplify what is going on here if it is only viewed through the lens of copyright. While it would be easy to dismiss trademarking a character in most fictional works as doing an end-run around copyright law, The Mouse appears to have been a fairly consistent and identifiable part of Disney's image for decades. In the casual meaning of the word, it has been a trademark of the company. There is also a question of how the evolution of the character plays a role. As far as I can tell, Steamboat Willy is dead an Mickey took his place. Disney's trademarking of Steamboat Willy can be construed as an attempt to do an end-run around copyright law, but the visually similar Mickey has had a more enduring (and endearing) history.
Or perhaps certain types of trademarks, in the legal sense, should have a limited duration as well. I don't know of many companies that have maintained an immutable corporate image across decades simply because it does not make sense. Culture changes, and companies should be adapting with the times.