In these circumstances capitalism directs us to the cheapest solution. Not the most robust solution. The solution is basically government as a guaranteed buyer. Yet this factory never had that and went out of business and even in Covid times didn’t come back afaik.
Finally remember that mask-nationalism was popping up in 2020. China was restricting exports of masks and so was the U.S. and Europe. The difficulty of acquiring masks was not to be underestimated. There were additional sordid details of government sponsored programs being used to personally enrich certain (relatives of potus) people.
And during the alpha strain of Covid it turns out the relatively low infectiveness combined with droplet control via cloth masks actually did the trick and reduced spread. Pediatric flu deaths went from ~150 to 1 in the 2020 season. One! All thanks to distancing and masks. We literally made a strain of the flu extinct via masks.