See, back in the they when you purchased something physical like a VHS tape, that was useful mental model because it resembled the purchase of bread or tomatoes.
Then people started finding ways to reproduce the contents of these physical objects for re-sell or distribution without a license and the illusion of purchasing physical songs and movies fell apart.
People would argue that piracy is not stealing because the original still remained in its place.
Today we experience the act of purchasing a movie or a song in much purer form. No more charade trying to make it look like as if you are purchasing avocados, you get exactly what you are paying for: the right to enjoy the media in the medium.
People no longer can pretend that they purchased Die Hard 3 and they own the movie and they can do whatever they want with it. The producer(and those who hold the rights) still own the movie, you just pay to enjoy it in the form you paid for and you can't do anything else with it.
You don't even own the right to watch it the way you want, just because you payed for a ticked and watched in the movie theater doesn't give you the right to watch it on iTunes or Netflix. You pay for each medium.