If we negate the wording in the EULA:

> non-interactive use of the Software that is not explicitly invoked by an individual

...then we get "use of the Software that is interactive or explicitly invoked by an individual".

I would say that running make to run sold to run/test/ship an executable, or clicking "Run" to invoke sold and test the app, or pushing a branch to run CI that runs sold to obtain an executable to run/test/ship, all easily should be considered to be AIU - after all, in all cases it's a person clicking a button (or typing a command), waiting for it to run, and then doing something with the result.