I don't use Alexa. How much of their compute is in the cloud? Do they do all voice recognition in the cloud? If the voice recognition was done on local hardware you could get Alexa down to the moral equivalent of a hobby for Amazon without much work. There are open source projects that are nearly the equivalent with nearly no server resources, or ones so minimal they essentially run for free. But if all the voice recognition is done in the cloud they're in big trouble, because even the minimum size the service can have is huge.
Probably another victim of the end of 0% interest rates is the idea that we can force everything into "the cloud" and run it indefinitely, funded by the whiffs and vapors of whatever possible value we can extract (without running afoul of privacy laws or angry customers if they find out) in the fractions of a cent per month or year range. Compute has gotten cheap but it's still not free, and "the cloud" is still overwhelmingly outweighed in power by "not the cloud". Plus the compute tasks keeps getting larger and larger; it doesn't do "the cloud" any good if people smoothly transition from wanting voice recognition to wanting GPT-type chatbots and cloud video gaming and other things that you can't serve 50,000 people from a single beefy computer.
I've been resisting a lot of cloud-level computation in my life, where even where I permit it I retain the ability to do my own thing, like serve my own videos in my house. I've really been more concerned about data ownership but this has factored in, too; I'm abundantly endowed with more computing resources at home than I can use, but all these free or cheap cloud services are remote (adding latency) and incentivized to short change the resources because they are expensive. The ad-based economy still doesn't pay enough to fund reasonable levels of performance; Facebook's profits couldn't afford a Raspberry Pi's level of performance dedicated to you in a year, let alone what I have sitting around the house. Even as computing becomes cheap in the cloud, the computing in my house is also becoming cheap, and I'm not even particularly trying to have a lot of it. Trying to keep up with it in a centralized system picking up a penny here and a penny there is not something that can be sustained without free money.