Ménage Problem
en.wikipedia.org
en.wikipedia.org
For 3 couples:
Mrs A must sit between Mr B and Mr C. Mr B can be on her left or her right, 2 possibilities. After those two seats are chosen, everyone else’s seat is determined.
But there are 6 places Mrs A might sit. Hence, for 3 couples there are 12=2x6 possible seatings, including rotations.
This [1] site addresses your intuition. The number of seatings up to rotations is the total number of seatings, divided by the number of seats (2x number of couples).
Problems that could arise from classic Seinfeld: https://www.youtube.com/watch?v=HEMWMsy0DgU