> it's not a product in the traditional sense. It has completely different motives

If the motives aren’t engaging and delivering value to users, I’m not sure it has value beyond being a curiosity. If those are the motives, then it is a product. Not realising that is the classic trucks-versus-trains mistake. (Railroads didn’t initially see trucks as competition, because they were railroads, and trucks were trucks, while in reality, they were all freight. The railroads went bankrupt and were restructured.)