Legitimacy through association, honor from titles, etc., is part of a desperate, dark-ages mentality that is completely opposite to creativity, novelty, and the democratization of technology.
Apple did not succeed b/c it made devices fit for kings, but because it made devices loved by normal people who use them to do actual work, not simply to inhabit a position enjoyed via birthright, etc.
The amazing design of Apple products is based on smart supply chain provisioning, clever design, and judicious use of materials. Contrast this to the stolen gold wasted to make medallions, crowns, etc. The two just couldn't be further apart, and so yes it tremendously disappoints me that Ives didn't scoff at the supposed honor.