What is rssCloud exactly and why should a long-time blogger care about it? I ask this not to be facetious. It's because I read your blog post with interest, but by the end, I still wasn't sure. Your second paragraph, which defines rssCloud, gave a kind of technical description (the "what") but not the user benefit description (the "why"). Unfortunately I found the Wikipedia article to be much the same. Basically, I couldn't really figure out "what's in it for me". For context, I'm a long-time programmer, I have blogged at amontalenti.com since ~2004, via WordPress since ~2005, and I even work for Automattic. So, if I'm confused, I bet a lot of people with less context are even moreso.