I think he means it takes less energy to heat a smaller volume of coffee.
The more I think about it, the more I think he's just wrong about the coffee thing. Contents of the urn have no effect on energy required to maintain its temperature.
Regarding the contents, the thermal conductivity of liquid (Water mostly for coffee) is higher than that of air, so it transfers heat out of the urn faster than an urn full of air. It also has higher heat capacity which requires more heat energy per degree change of temperature.
Heat capacity is given by (C) = heat absorbed (Q) / temperature change (ΔT); heat capacity increases with volume