MLM scheme aimed at the recently retired that encourages them to sign up to an incremental equity release and to invest the funds in a "care coin" that "guarantees" a place in a luxury care home should they need it. The incremental nature of the equity release means the coin gets a slow pump guaranteed over several years raising it's value as an instrument for speculation. Constant need to pay for places in care homes (at a low rate because young pensioners) means regular sales of care coin can be easily justified. Rug pull after 5 to 10 years depending on demographics. What you expected a none evil one???