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This was what I thought the article would hone in on. ChatGPT is very good at generating answers that look correct, and unique, but are wrong. This is gold for SEO focused content creators, as it will generate plenty of engagement with people who don't know enough to be able to fact check the answers they are receiving to their questions.

I foresee this opening an epic echo chamber of "truthy" sounding content, which could potentially make Google's indexing approach useless.

This is already an issue. For a lot of searches you end up with pages of content that appears to be copies, but with minor changes - perhaps manually but I suspect by some sort of ML model.

They already have issues ranking cloned pages of GitHub issues. Gmail's spam filtering is somehow getting worse. They got way too lazy.