State of the Sanderson 2022
brandonsanderson.com
brandonsanderson.com
Audible giving creators only a 25% cut (or 40% if they sign an exclusive deal) is absolutely exploitative. For a DIGITAL product! That's insane.
Props to Sanderson, and props to all the other people with integrity.
This is a kind of sentiment I wish was not exceptional. People often talk about how one day they may have enough, and _then_ they'll help others -- but it's rare to see someone (especially with less than a billion dollars) say out loud that they did it, and in the same breath they start helping. (At a certain time, Kaladin wouldn't believe this kind of guy exists!)
That said, I do find it kind of ironic that he made a secret deal with Spotify, which has its own pitiful history of payouts to artists. But atleast free accounts get access to the books as well.
A generous assumption is hardbacks at $25 a pop. That would put an average author at 5k to 7.5k in a year... under the very improbable assumption of 100% of sticker price going to the author.
Spotify and the music world has a distinctly different problem. Last I read, the vast majority of their revenue is going to their licensing deals. The license-holders then don't pay much to the artists. You can blame Spotify for this if you choose, and many artists like to publicly, but as with many things in music it comes back to the labels.
Gosh, I don't know. This is quite a claim.
First off is the obvious question: who is a musician? High school band? Play Friday nights at the local pub? Or are we talking "survives exclusively on record sales" / "is a member of a symphony"? That's a lot of selection bias. Almost nobody publishing rubbish is surviving off that income.
Second, "musician" is actually conflating two things: songwriting/composition and performance. Composition is the thing that really bears direct comparison, and I'd venture a guess you've not even heard all the awful songs out there because nobody with any talent is interested in performing them (unlike the ease with which anyone can publish total rubbish).
Finally, if you consider the size of the corpus -- all songs vs all English text -- it's pretty clear which one is easier to curate (covers in music are super common, which is probably not an accident).
Just anecdotally, I saw a video on reddit the other day of an African dictator casually wetting himself. But what was really striking to me was how absolutely awful the state band was.
I found the link:
https://old.reddit.com/r/CrazyFuckingVideos/comments/znske2/...
One thing that was pretty clear was that our audiobooks were at the mercy of publishing houses / content owners, and a lot of restrictions came from licensing deals (geographic reastrictions, time-based, formats, etc), so I'm inclined to assume that the low cut for authors may be due to publishers wanting a big cut of the sales.
That said, there was a floor which we were not allowed on, and I believe that was the sales floor, so there could have been a whole other side to this company that I was not exposed to.
I think what actually happened is that they convinced Amazon that there was more money in audiobooks than they thought, and it wasn't worth using it as a feature to sell kindles. Now Amazon knows how much money is in audiobooks and they aren't sharing. Are they surprised?
Copilot and chatgpt are going to replace me, so I say this with all humility, don't protect jobs from AI. They are saving us effort we can spend on other things. This is just industrialization taken another step.
This is true on a long time scale. On a medium-to-short time scale it will lead to the biggest concentration of wealth we've ever seen.
Human narrators do things like use different inflection depending on who’s speaking.
It's all possible but I doubt it'll be here in 10 years.
Plus, the narrator does a great job of pronouncing names with a french accent (at least, it sounds legit to me, a non-french speaking person). I wonder how a computer voice would do with speaking English with a distinct French accent. Would it understand when to go more heavily English vs French?
On a similar note, Sanderson's own books in "graphic audio" format (multiple voice actors, sound effects, music, etc) are a wonderful piece of art and is my preferred way to consume audiobooks when possible. I don't see that being replaced with AI any time soon.
If you can get a synthesized voice to speak French in a French accent, you can also get it to speak English in a French accent. That part's easy.
> Would it understand when to go more heavily English vs French?
For this, I assume you'd just annotate each word.
Is it just me or is this nuts? The only time I've seen restricted access is when there are security concerns (national security, special equipment, etc).
I was sad about that; listening to sales had reminded me of my grandmother.
Why?
And why would big publishers be able to dictate payment terms to unaffiliated indie authors? sounds like illegal price fixing if true.
I’m not a fan of this perspective because it can sound like people believe it’s the company who is behaving wrongly, and they want a form of charity from it. They want Audible to give up profit because they don’t l feel it’s fair. If Audible isn’t worth 60-75%, don’t use it to distribute your media. Which is probably not a viable option. I think this leads to the real complaint candidates:
“Audible has a monopoly over audiobook creation/distribution by breaking laws, and should be dealt with by the government.”
“Audible has a monopoly without breaking laws but I think there should be laws.”
“I don’t like how capitalism works.”
“Capitalism isn’t working in my favour this time.”
Audible isn’t the right audience for any of these complaints.
If Audible’s service isn’t worth anywhere near that much, they either are acting in a way where government should intervene, or there’s a deliciously ripe opportunity for another business to thrive if they can overcome the inertia of the incumbent.
Don’t get me wrong, I think the creators should take home the bulk, and I bet, on intuition alone, that there’s plenty of money to run a music service at a fraction of the take.
That's the valid complaint here. There's not enough competition for Audible, so they can afford to charge extortionate prices. More competition is good, so that's what Sanderson invests in. Sounds like an awesome move to me.
Perhaps I’m muddied in semantics, but I don’t think the complaint can be “Audible exploits people.” I think it is, “someone needs to exploit the opportunity Audible has presented by charging so much.”
There's a lot of ways you can do that. By introducing regulation, competition, empowering people, or even banning corporations. The first two seem to be the most popular in our society.
It seems that for some combination of legal and technical reasons it's very hard to beat an incumbent in these industries. Maybe it's just that the economies of scale are so good, I don't know. but when you think about it, everything involved is man-made, the very concept of intellectual property itself is a human invention. Patents, copyrights etc. all just stuff we cooked up. If we have defined it to be a self-reinforcing monopoly-generating thing, maybe we should redefine it.
Yes, I do think the government should intervene, but is that realistic? How often does the US file antitrust suits against big tech companies or their subsidiaries? I've seen lawsuits to block mergers/acquisitions, but the last time I remember actually breaking up an existing monopoly as an option on the table was Microsoft over 20 years ago.
I dont see any deliciously ripe business opportunity here. If you want to compete with Audible, you need to attract authors to your platform. Yes, you can try luring them with a more generous share of the profits. But you will run into a brick wall because the sheer size of Audible's user base means that authors have bigger potential earnings there even though Audible takes an extortionate cut. And you won't be able to match Audible's user base until you have a similarly large/diverse selection of authors and works to choose from.
The only way to break the chicken and egg problem is to come with a huge amount of capital that allows you bribe authors/users onto your platform by selling at a loss while you build up volume. Which, of course, is exactly how Audible built its monopoly in the first place. But back then it was an emerging market and the competitors were smaller and less entrenched. Audible feels comfortable taking an extortionate cut now precisely because it knows that no one else has both the capital and the will to compete with them. This is not something that I would bin under "the free market working as it should."
I'm surpised that some people still don't recognize the playbook. This is 20th century tech strategy. Amazon was already doing this with physical books in the 90s - it shouldn't be the least bit surprising that they are doing it again with digital audiobooks.
But there are almost always other social dynamics at play, true free markets are rare. You can generally "like how capitalism works" and not believe that markets will optimally solve every problem all the time.
Also, "the market" is an abstraction. What actually kills companies? People stop using their product. Criticism/boycotting is a market force. Capitalism requires informed consumers and this is consumers sharing information.
Markets also take time. Even if you believe the market will solve a problem, it will take time for the "bad" company to die and other firms to take it's place.
Also, who are the creators? I mean, does the author of the book have to share that piece of the cake with the narrator as well? that makes the cut even lower.
And, indeed, this is done. If I'm remembering correctly, Hardy Boys and such were done this way, with the actual writer paid in a different way.
I agree it feels like this could be easy to argue one way or another. I am willing to assert it is often not simple and many of the complications are from pushing simple solutions.
How so?
>how Disney tried to not pay a Star Wars writer.
the star wars writer is just a contract worker. He doesn't own star wars etc. But he should still get paid according to the agreement disney inherited.
You will quickly get into situations where corporations own things, and then all semblance of personal ownership and control are questionable, at best.
None of this explicitly follows from first principles, it's all just negotiation for what, through the vehicle of contract law, will get enforced by social convention and the fist of the government.
Absolutely. But there are many more people who can voice audiobooks than there are high quality writers, and the writer's work is being the primary author of the work. It doesn't make any sense for the owner to give % of the profit unless the narrator would attract business on their own.
As an example, R.C. Bray narrated The Martian by Andy Weir, and I loved his narration so much I looked for other books that Bray had narrated. One such book was Planetside by Michael Mammay, which was Mammay's first and only book at the time. I have since read all 5 of his books, and he's now one of my favourite authors.
There's not real any intrinsic difference between a recorded performance of a song someone else wrote and recorded narration of a book someone else wrote. The audiobook recording has its own copyright, which can be owned by the narrator. It's usually not though, being recorded for hire with the narrator ceding all rights.
negative. if you're covering a song in copyright you need a license agreement from the owner if you intend to monotize it. You own a copyright to your version but you can't make money from it.
[0]: https://help.songtrust.com/knowledge/what-is-a-compulsory-li...
It's Amazon, what do you expect? They can't make an Amazon Basics of a book you wrote and steal all your profit so they have to do it this way.
What prevents anyone from building a company that gives authors 50% or even 75% cut? From the technical standpoint, an app to download/listen for audio is not a big feat. One may host and serve audio files via any Bandwidth Alliance[1] CDN and keep the bill quite low, it is just audio, in the end. I'd say, a viable prototype is just a couple of months of work for a team of two-three people with day jobs.
That’s it. You could definitely create this service, but you’d have to be very good at building a company in a market with big incumbents.
Maybe “pay creators more” is enough, or maybe consumers don’t really care where their money goes. You’d have to figure that out!
But are you willing to dedicate the next 3-5+ years of your life to this problem? Is anyone?
With adequate DRM? It definitely is a big feat.
Just distributing the files, without any type of encryption, is far from trivial. The fact you link to Cloudflare demonstrates you know you can't host the servers yourself =)
Almost anything for ten users is trivial, doing it at scale is hard work.
Any CDN with their own object storage will hanlde heavy lifting of audio, it is not a big deal and not that expensive to the point of making a garden variety CDN on Digital Ocean or other cloud provider nonsensical.
I have to research about DRM, but isn't it goes out of the box on Android and iOS?
This is based on a good knowledge of the size of audiobooks, good knowledge of the price of network transfer, and a reasonable guess on the number of books sold.
Marketing, payroll, royalties, and operations. In that order.
Network transfer fees would come out of operations, and are probably less than 10% of same.
Sanderson is distributing raw audio to all backers, so he clearly doesn't think so.
Authors have to sell where the listeners are. They're on Audible, and that's the problem.
I'd feel much more comfortable talking about net profits for everyone involved here. Audible got me hooked, specifically, by not expecting me to pay 40+ for a book.
Audible has pushed margins to near zero. Not just the cut to the artists, but also theirs. Before audible, if I wanted an audio book, it was easily 50 or so bucks. Nowadays, I usually pick up the audiobook for 7 or so as an add on to the book purchase. If that were to go back, I'd stop buying audiobooks. I'd wager I'm not alone in that. Yes, even $15 may be high enough to make me stop.
As I've said elsewhere, I'm very interested in knowing what the net cut for artists is, through audible. If the artists could get 70% of a cut, but that causes sales to drop to 10%, suddenly it doesn't sound so good to get a larger cut.
And it would be one thing if the publishing world wasn't known for artificial price inflation. But, that ship sailed a long time ago.
Having met Sanderson before he started on WoT - Ut’s incredible how far he’s gone… but somehow he keeps going.
Can you go into more detail on that? I know what you mean about exploiting magic systems, but I don't know anything about Sanderson's contract with Tor or what he did.
So what Brandon really did was figure out a way to convince his fans to part with big money to be in on this. I'm sure Tor is jealous, in the sense that anyone would be at seeing those numbers, but it's just not realistic to think that they would have ever done anything remotely like this on their own.
And the same goes for Brandon's company. The value Dragonsteel seems to provide is not in being a replacement for Tor, but rather in these high-value premium products (leatherbounds/merchandise) that sit alongside the main releases. And also audio, but that's not really competing with Tor per se.
[1]: https://www.kickstarter.com/projects/dragonsteel/surprise-fo...
I wonder if they looked into general digital products companies like Gumroad as well.
>So I’m not putting these books on Audible. Not for a year at least. Maybe longer.
I hope there will be other authors who can make such statements in the coming months.
>The Lost Metal preorders were 75% audio—almost all through Audible.
I wouldn't have expected audio to be such a high percentage. I would've guessed about 20-30%.
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Stormlight Archive 5 title revealed. Okayish, but cool to see they are committed to ketek.
He is the best voice actor I've ever heard. He manages to give a distinct voice to the ridiculous number of characters, female, male, young, old, human, non-human. It really is quite insane.
That said, I was suggesting Gumroad mainly for providing the files and let users use their own preferred apps. Sanderson's team has mentioned that currently they do not have bandwidth to host audio on their own site.
i follow a couple of authors that basically write their books with audiobooks in mind, because most of their orders come from audible.
i, myself, switched exclusively to audiobooks[0], and i couldn't be happier.
>Libro.fm gives a low percentage of retail price for books bought on the credit system. Our retail price is $14.99, same as a credit. Libro.fm won’t let us say the books can only be bought at retail price and not with a credit.
For each person reading the book there are 3 people hearing it. Those are wild numbers for me.
I've read most of Sanderson's books in print, but for this one I also bought the audiobook specifically for that kind of narration.
Even with podcasts I have the same issue, but there I dont really need to listen to every second and fully remember all of it.
How do you guys listen to audiobooks? Are you just so much better than me in focusing on multiple things at the same time or are you just listening to audiobooks and not doing anything at the same time?
Except it's a shame because these books are not low quality. For me it's unimaginable that I could do anything else while reading. It puts my brain and imagination to work at 110%, and I love it.
One of the sibling comments is mentioning replacing radio with listening to an audiobook. Radio!!!! I'm pretty sure the reading experience is wildly different.
But listening allows me to do chores around the house, and enjoy at the same time.
Of course, this is where my question of this view comes in. If you cut out Audible, how certain is Sanderson that the same number of audio books would be purchased? If it cuts over half of the sales, than that more than justifies the lower cut in profit, no?
He is claiming that audible gives a raw cut of profit, particularly to the smaller artists. But is there evidence that they give a smaller net payout to the same audience?
I'm fairly certain he was just looking at numbers of other books of his for comparison.
I use to have a big library of fantasy and sci do books that I was really proud of and was the primary one dragging my feet about trying audiobooks because I thought they would be an inferior product. I was wrong and I love them more than reading now. My only gripe is the classic space skip in a chapter usually delineated by like 3 stars are pretty jarring in audiobook format with the author just moving on to the next section without mentioning it.
I feel your pain there though, I bought a new ereader this year and a goodly number of the books I've read since have had issues with scene skips not using any kind of indicator mid chapter.
Looks like I’ll be getting his books from Speechify from now on.
Most of what I read and listen to is provided by my tax-supported public library. If I find something I think will make a welcome gift, I buy it from bookshop dot org or a local bookstore (Minneapolis is rich with them). If I had the discretionary income I'd give more money to the Library foundation, continue lobbying for strengthening the public library system, and continue checking out books; it's a model that lowers the barrier to accessing art, information, and wisdom.
Some competition for Audible would be nice, but Speechify don't even have an Android or Web app. So on top of not owning the mp3 files they also lock you into the apple ecosystem.
All seriousness aside, Mistborn (Era 1) is fantastic, especially as an introduction into Sanderson's world. Part of the reason it's great is because he was able to write all three books at once -- book 1 went to print as book 2 was in editing stages and as he was wrapping up the first draft of book 3. That means he was able to keep it tight and put proper foreshadowing and have everything kind of work out really well. You can see in his other books that it hasn't worked out quite as well. They're all good books, but Mistborn stands out to me as fantastic because of that.
But back to my serious joke, read more! Sanderson's a great author, but he's far from the only good one, and there are some truly brilliant folks out there that just aren't as good at marketing themselves as Sanderson is, and they deserve recognition and more for their good work too!
- Django Wexler's THE SHADOW CAMPAIGNS - flintlock fantasy with demons! First book is titled "The Thousand Names"
- Robert Jackson Bennett's THE DIVINE CITIES trilogy, of which the first book is THE CITY OF STAIRS. For what it's worth, everything Robert Jackson Bennett writes is fantastic. He's one of the authors I consider to be at Sanderson's level (or better!) without much of the acclaim.
- Will Wight's CRADLE series, starting with UNSOULED. Like a lot of long-running series, first book is standard fantasy fare, but starting with the second book it turns into its own incredible world. If you like Dragon Ball Z and Chinese wuxia genre, this is fantastic.
- Max Gladstone's CRAFT SEQUENCE - Imagine legal contracts as magic. A secondary world urban fantasy, wildly imaginative, mostly involving mysterious events and the characters that investigate them. First book is THREE PARTS DEAD.
- Sebastien de Castiel's THE GREATCOATS series was described as the "Scott Lynchiest book since LIES OF LOCKE LAMORA." I don't really but _that_, but I did thoroughly enjoy the series, and have read everything else de Castiel has published on the strength of these books. Really good!
- Scott Lynch THE GENTLEMEN BASTARDS, of course, has to be on the list, with the first book being THE LIES OF LOCKE LAMORA. The series is unfinished, sadly, but the way the stories are structured, you don't really miss it. LIES is one of my favorite books ever
- Dan Wells' I AM NOT A SERIAL KILLER follows a sociopathic kid named John Cleaver who... well, he's not a serial killer but he kinda wants to be. And it turns out he can hunt demons. Horror stories, but very well done. The series is complete. There's also a movie version of the first book!
- Josiah Bancroft's THE BOOKS OF BABEL are my favorite reads of 2022. It follows a schoolteacher who loses his wife on a tourist trip to the legendary Tower of Babel. Wildly imaginative, engaging characters, and a crazy trip! Series is complete and the first book is SENLIN ASCENDS.
- Fonda Lee's THE GREEN BONE SAGA is a secondary world fantasy following Godfather-style mafia families on an Asian-inspired island. Jade gives them super powers, which they use to enforce control over the island. Very political and violent. Trilogy is complete and the first book is JADE CITY!
- For a standalone novel, check out M.L. Wang's SWORD OF KAIGEN, which is another secondary world fantasy following a Japanese-inspired honorable patriarchal society that more or less refuses to modernize with the rest of the world, but this island is the first line of defense against invaders. And, of course, there are invaders. Really good, character-driven story.
- Michael Livingston's THE SHARDS OF HEAVEN is an alternate history fantasy following the children of Cleopatra, a few Roman soldiers, and Augustus Caesar as they hunt down magical artifacts known as the Shards of Heaven. Very well done, historically accurate (as much as it can be). Criminally underrated, IMO.
- Evan Winters' RAGE OF DRAGONS is an African-inspired fantasy, with a character who grinds for power in a way that reminds of old-school video games. It's NOT a LitRPG -- it's straight up fantasy -- but the mechanic there makes me think of it. It's also a straightforward revenge fantasy ("you killed my father, prepare to die"), but it's told very well and both of the books so far are fantastic. Third book coming soon!
- C.L. Clark's THE UNBROKEN is also an African-inspired fantasy, focusing on an imperial regiment that occupies a city in order to stabilize it, and one of the soldiers falls in love with the princess. It's sapphic, but I really enjoyed it.
- Charlie Jane Anders' ALL THE BIRDS IN THE SKY is where urban fantasy meets science fiction. A witch and a wizard become friends in San Francisco and their lives intertwine over the years until they come face to face in a final confrontation. One of my favorite books. Anything by Charlie Jane Anders is gold, for what it's worth. Instant buys for me.
- Mary Robinette Kowal is better known for her LADY ASTRONAUT series, which I thought were good (Sanderson-level), but I really enjoyed her most recent book THE SPARE MAN which is a murder mystery... on a cruise ship! in SPACE! A SPACE CRUISE SHIP! I wound up devouring the entire book in a single night, from about 10pm-4am.
- Lindsay Buroker's DEATH BEFORE DRAGONS series is an urban fantasy set in Seattle. I wouldn't say Buroker is better than Sanderson, but she publishes more often -- typically 6 books per year -- and they're all really enjoyable reads. Not going to win any awards or anything, but if you want reliably enjoyable and cheap reads, she's your girl. DEATH BEFORE DRAGONS is her best, so far, but I've read all 60+ books in her catalog and I would recommend any of them to anyone who tires of the huge, epic fantasy worlds and wants something simpler. If Sanderson's Cosmere is STAR WARS, then Buroker's books are episodes of FRIENDS.
- Daniel Green's LAWFUL TIMES series is surprisingly good. The first book, BREACH OF PEACE, is a novella, and it's dark and has horror-vibes. The second book is even better, though. I'm really looking forward to book three!
Hope that helps. If you have more specific types of fantasy or sci-fi that you like, let me know and I can recommend some more :)
Second on the Cradle series by Will Wight too. I really didn't expect to have such a blast reading it.
Edit: I've been meaning to check out The Gentlemen Bastards, which will probably be my next series after finishing off Wheel of Time next year.
What are your thoughts on Name of the Wind/Kingkiller Chronicles? I've never read but some IRL friends have recommended.
I'd put almost all of my other recommendations above KKC.
That said, it's a pretty popular series and comes widely recommended, so YMMV. I personally would skip it and read something else.
Word of warning: Gentlemen Bastards is equally unfinished -- but I have faith that Scott Lynch will eventually publish the next book before Rothfuss did. Plus I consider the first book (and to a lesser extent, the second and third books) to be fun enough on their own that I'm not aching for a fourth book in the way that KKC leaves a story unfinished. In short, I'd still recommend reading Gentlemen Bastards :)
I think this is enough justification for me. There's so many completed or "likely to be completed" series I _haven't_ read so I don't mind skipping this one unless there's some indication that it'll be completed :)
> Gentlemen Bastards is equally unfinished -- but I have faith that Scott Lynch will eventually publish the next book before Rothfuss did. Plus I consider the first book (and to a lesser extent, the second and third books) to be fun enough on their own that I'm not aching for a fourth book in the way that KKC leaves a story unfinished. In short, I'd still recommend reading Gentlemen Bastards :)
GTK! This is exciting to hear actually.
The only book of his that wasn't like that... and which i liked most... Elantris... was never really continued.
That’s not to say hard magic systems can’t be done well, I think Robert Jackson Bennett does a superb job in the Foundaryside books.
He has 3 children, so he has certainly been more productive than I've been.
His Tuon/Mat writing was pretty cheesy. Less weird about women than RJ obviously, but in the opposite direction, so it didn’t quite fit.
(And the Thom rescuing Moiraine plot wasn’t good, undercooked and too short. My guess was it was an early beta RJ wrote, but he just kept it when RJ would’ve rewritten it.)
Scroll up and read the name of the website you posted this on.
It’s wrong but it’s not that unusual. Whedon basically does it and he used to be popular.
From another comment: "It's a short novella, so you can finish it in a 2-3 hour reading session. And it will give you a taste of his writing style as well as a metaphysical primer to his Cosmere universe."
Brandon does stuff for his fans. Sure he is probably quite wealthy at this point, but he is just writing books for /us/ still. He actually finishes stories and is a good guy. I freely support him with $. I know many fans feel the same way. He writes books for everyone and has some really fun stories. Reading his blog post about Audible just affirms my long support for him.
[1] https://www.dragonsteelbooks.com/products/the-way-of-kings-l...
(My kids read Sanderson. In volume. One of them is responsible for an average chunk of that kickstarter)
He really is the kind of person everyone should aspire to be, in both work-ethic and ethic-ethic.
After which he turned around and used some of that money to fund other people's crowdfunding projects:
* https://www.tubefilter.com/2022/03/25/brandon-sanderson-back...
* https://winteriscoming.net/2022/03/29/brandon-sanderson-back...
Sadly, it wouldn't probably be great for small authors either, just the same as Spotify isn't great for unknown musicians. OTOH, like Netflix, they could fund authors to write books or at least produce the audiobooks for them. Of course the service would want exclusivity, but perhaps it might work out.
They may not have everything, but there’s been plenty for me. It has drastically cut my use of audible to the point that I’ve been canceled for two years.
[0]: https://www.npr.org/2022/11/09/1135639385/libraries-publishe...
I think Audible also offers an unlimited subscription for romance novels, although it's been a few years since I checked.
So I'm glad that Sanderson's going to take on Audible - especially to help out the little guys, since he's now a force on his own as an author to be reckoned with.
That said, I still remember when Sanderson was a small author. I was beaming about a book he had written on Reddit; yet he personally wrote back to me, when he could have just been quiet. That spoke volumes.
All this while Sanderson's personality remains just as humble, despite how big he's become. So I wish for Brandon all the best, and hope that his noble campaign to take on Audible and bring down the Goliath succeeds, for the betterment of all authors.
You and I have had very different experiences. Someone has been dying to juice the subscriber stats and every year or two, Audible throws me a sweetheart deal too good to refuse.
This year, they offered me three free months to rejoin. Took my three books and canceled, not paying anything. A month or two later, they offered me a $20 credit + three months at a reduced rate of $5(? Maybe it was $10). Fully intend to cancel subscription when that completes end of January. Netting me ~7 books for maybe a one month of out of pocket subscription.
The rates being talked about in the article is just for distribution, doesn't include creating the audiobook. Audible is a publisher as well, but those probably have different deals.
In all honesty, Audible is a practical monopoly, so it can get away with monopolistic behavior.
Do they also produce said books?
Big thing though is how few copies the median book actually sells. From what I can tell, the actual sales for a median book across all media are only the low thousands. Audible's mean (not median) gross revenue per book is ($200e6/y)/(200k titles) = $1k/title/year.
I tried looking up Audible's financial info, but the only financial report I saw was from 2007, which said their revenue and expenses for years ending 2006 and 2007 were about equal to each other, and at about half what people say are their current revenue levels: https://last10k.com/sec-filings/1077926
If anyone has data in how much they pay out and how elastic the demand is to increased prices, I'd be interested. As it is, this feels misguided, though.
That said, I am in favor of trying market forces to see what sort of change one can make. I... question anything out of the publishing world, though. If Audible is a good company doing bad things, most publishing houses are likely to be at best described in the same way. And, spotify is a hilariously cursed example to use as a "for the artists" system.
Although for some shorter books that were only $10 each I forwent that process and bought them directly.
So much better when starting a new book to be able to read all the new and unfamiliar names and places.
Admit it, you’re curious too if we can beat that guy.