> Overall, the app was controversial. Many of the Reddit comments were negative, and many accused me of making an app for “cheating.” Though there was some interesting back-and-forth because many people pointed out that high-profile famous poker players openly admit to using preflop charts.

Arguably, the author wanted to build a simple app that generates sizable revenue, having your idea reviled isn't a great outlook.

However, in his case, that's not a problem since his goal was to test an idea quickly, not to build a successful business:

> Overall, I expected some controversy and some negativity. This app mainly was an experiment to make money and learn more about making watchOS apps. If it fails, it’s not too big a deal.

The elephant in the room many have is that the author didn't start from an authentic motivation to solve an interesting problem people have, and turn it into a small business, but instead was motivated by "Hey, I want to experiment with building a business" and then started looking for a problem which was a good fit for his ulterior goal.

It's a kind of thinking about building businesses that will certainly yield successful results. It's also the kind of thinking that doesn't in the slightest consider the manifold impacts of their product or service on their markets and the wider environment in which those markets reside.

As one redditor duly noted:

> And that's how you get watches banned from the poker table.