Google fell to seo spam a couple of years ago. Half my search results these days are machine generated lists already, or junk sites filled with keywords, or else “content marketing.” The rest are links to social media sites like Reddit or quora

When was the last time you found a legit independent website via google that wasn’t some media company spamming articles for seo? It’s not like you never find those sites, but it’s just rare now

Most new content is made for social media in some for or another these days (user generated content aggregator sites at least)