If you have any ideas to do better and aren't idly wealthy, I'd suggest pursuing them. Create a model that's within a percentage point or two of GPT3 on big NLP benchmarks, and fame and fortune will be yours.
[Edit] this of course only applies for domains like NLP or computer vision where neural networks have proven very hard to beat. If you're working on a problem that doesn't need deep learning to achieve adequate performance, don't use them!