That is to be proven. Encouraging and advocating practices that are counterproductive can be harmful.
Maybe you just don't see how one company is shaping the entire market because a group of people (we can call them fanboys for the sake of argument) insists that their way of doing things is "the" way. Which it of course isn't and we see how that is ruining products that try to compete. See win11 as an example.
You don’t call someone a pejorative term “for the sake of argument”, you do it for the exact opposite. Insults are the antithesis of productive discussion.
> because a group of people (…) insists that their way of doing things is "the" way.
Which, again, is not what the author did. They didn’t claim Apple’s naming scheme was “the way”, they said they personally liked it. Period.
I missed this part in the tiny paragraph that says "I like these names"
Also, Apple adopted these practices long before they had significant market share in any market. Nobody has been “forced” to adopt them in order to compete.