For me, the hardest problem is even getting the word out. I’ve used a few different platforms to get my book in front of people. And by and large, the ones who start it also finish it. But even giving away content, it is surprisingly hard to connect to an audience of any size.
Pick any kind of writing, and you’ll find the marketplace is incredibly crowded. There is so much content vying for a finite set of eyeballs. And it’s not just other writers; you’re competing with all other uses of leisure time: Netflix, Fortnite, Twitter, TikTok, hell, even Tinder
I think you have to enjoy writing because it scratches your own itch. If you’re lucky, maybe you’ll attract a few like-minded followers. If you’re hoping for a more sizable audience, you’d better enjoy marketing.