The frustrating part is that excellent content, the type that is relevant, well researched, well written, that stands head and shoulders above anything else is out there. More than ever before.

I know this because I'm subscribed to lots of newsletters in multiple fields. They contain one gem after the other. There's a wealth of top notch content that does contain said wisdom. As in, read just this article and skip the 100 other ones. Because it is so damn good.

But I have to actively store them to notes or bookmarks, because you'll never find a single one in Google.

Google has become completely broken for me. In general it returns low quality verbose content, which seems a variation of keyword spamming from 20 years ago. Gonna be great when those crappy pages can be generated with AI.

Google promotes stale content that is outdated or simply incorrect over anything else. And not only that, this effect strengthens over time.

Google increasingly dismisses your input. You type a few words and it simply drops a few.

Google has no understanding of meaning. You'll type "red flower thailand" and it'll just include flowers from any other random country, including those not even red.

Google indexes everything and still can't figure out an original source. It'll show you spammy Pinterest garbage over the actual high quality source.

So here we are. We do have a treasure chest of wisdom. But wisdom doesn't click ads so fuck us I guess. And if this isn't depressing enough, Google will continue to get away with it. Google only has to work for the masses posing normie surface level questions. It does that. It works.