ads market will always be a cat/mouse game, a wild goose chase. you'll never be able to kill it fully.
> the people making the good content don't do it for the money
citation needed. there're two driving forces:
- money
- clout
they're interchangeable. if you have one the other becomes much easier to obtain. if the writer don't do it directly for the money, they're most definitely doing it for the clout.