It's the exact opposite of take balls - it promotes a stance that is in direct alignment with his startup's business model, a pretty strident conflict of interest for an ACM article. It's a fire and brimstone treatise and he's the prophet that is here to shepard you to the promised land.
Seriously, this is the text from the home page of Fixie.ai
"We're setting out to change the way the world builds software, using AI as a foundation.
We're founded by a team from Google and Apple with expertise in AI, systems, and the web. We're funded by Zetta Venture Partners, SignalFire, Bloomberg Beta, and others.
We're hiring for multiple roles."
Yes, he is a highly competent and experienced individual, but so were legions leading up to the AI winter. Can't place much faith in someone who has something to sell with much as confidence as a ChatGPT response - an academic no less - in regards to the near-term future of this space.