- it starts ultra clean, posts have a title and body, maybe (reluctantly) a share link appears somewhere on the page .
- then "modern" looking custom web fonts are added, making elements on the page flicker/move around when the page opens.
- then the entire site adds a sticky header that animates as you scroll up and down.
- then the site is rewritten using some client-side rendering framework that requires javascript to run 'correctly'.
- then a popup modal is added to every single page asking you to subscribe or sign in.
(substack is currently here)
- then "reading time indicators" (e.g. "5 min read") are added to the top of every story
- then "related" stories are inter-spliced throughout the text of the story.
- then it becomes hard or impossible to even find the actual content of the story, as the entire site is engulfed in "related" content