Diversity is not woke. Having a diverse cast of characters, employees, etc, is neither woke nor in any way bad.

“Woke” means using minorities and their very real struggles as pawns in a political debate, a corporate marketing campaign, a movie release, etc.

Woke is the corporatization and exploitation of people based on their gender, race, sexuality, etc.

A lot of people see through the scam and that’s why there’s pushback.